Food & Drink
Houston Sauce Co.
This startup was ready to engage its community and provide a product that could satiate the taste buds of a large food-driven city. To do so, they needed a strong foothold on the market and a strong brand.
We designed and developed an identity package that would respond to modern industry needs and behaviors. We provide the essential elements to jumpstart any business and a welcoming experience to improve conversion rates, repeat visits, and engagement rates.
Deliverables
Packaging, Website, Brand Identity
Challenge
Create a high quality feel to showcase the culinary skills of a local business and new brand.
Solution
A brand identity, product label and website that support the local business and its introduction into the community.
Brand Identity
We worked closely with Houston Sauce Co to develop an identity that encompassed the values of the founder. The imprint and color scheme express the homegrown feel that represents the foundation of the brand.
Imprint
The typography was selected to grasp the traditional and home grown nature of a Houston based food company.
Color
The color scheme was selected to represent the rich quality and flavor found in the sauces and food created by Houston Sauce Co.
Primary colors
Packaging
A powerful and bold label with the imprint was used as the focal point and was created to bring out the flavorful ingredients inside the bottle.
Website
The development of the site ensured that the look and feel of the brand were continued. Critical call to actions were strategically positioned on the landing page to maximize conversion rates.
- Powerful hero
- Industry-specific landing pages
- Clear CTA
Credits
Client
- Houston Sauce Co.
Production Company
- Uchenso
Creative Director
- Melvin Onyia
Hosting
- Squarespace
Software
- Adobe Photoshop, Adobe Illustrator, Sketch