What Is a Logo?


Short for logotype A type of trademark: Logo Symbol Monogram Emblem Other graphic devices Types of logotypes: Wordmark Pictorial Abstract Iconography Logos identify they do not define Rules: Legible from 6 feet away at 1/2'” square size Legible in black & white (squint test) Versatility (favicon, social media profile pic) In the digital age Needs to look good in a circle and square Shape vs Line Not trendy/Fad


  • logo