What Is a Logo?


A logo more formal known as a logotype from the Greek logos typos meaning 'word imprint’, is a graphic mark, emblem, or symbol that identifies a specific company or organization. It serves as the cornerstone of a companies brand and trademark.

Components of a Logo

A logo is comprised of several parts and can include a few or all of these components.


A wordmark or logotype is a typographic treatment of a company, institution or products name. It is the most commonly used on its own as a logo. It can be registered as protected intellectual property.


  • branding
  • logo
  • logo design
  • graphic design